Anthem Blue Cross Blue Shield has the best health insurance in KY. Silver plans from Anthem start at $436 per month before discounts.

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Best and cheapest health insurance in Kentucky

Rates for the cheapest Silver plan in Kentucky for a 40-year-old who doesn't qualify for subsidies.

Cheapest health insurance companies in Kentucky

Ambetter has the cheapest health insurance in Kentucky, with Silver plans starting at $393 per month.

Cheapest health insurance companies in Kentucky

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Affordable health insurance in Kentucky

Company
Cost
Ambetter logo
Ambetter$393 - $503
Molina logo
Molina$412 - $526
Anthem logo
Anthem$436 - $641
CareSource logo
CareSource$539 - $824
  • Ambetter has the cheapest health insurance in 94 of Kentucky's 120 counties.
  • Most people in Kentucky don't pay full price for health insurance. More than 8 in 10 people who shop on kynect, Kentucky's health insurance marketplace, get discounts that lower the cost of their health plan.

Best health insurance companies in Kentucky

Anthem Blue Cross Blue Shield (BCBS) is the the best health insurance company in KY for most people.

Anthem is part of Blue Cross Blue Shield, which has one of the biggest networks of doctors in the country. That makes their plans easy to use because most doctors accept Anthem BCBS plans.

Anthem is the most popular health insurance company in Kentucky, selling more than half of all health insurance plans in the state.

You can get a quote from Anthem no matter where you live in Kentucky. If you live in a rural part of the state, Anthem might be a particularly good option. Many plans come with $0 virtual health care visits, which could be helpful if you live far from a doctor's office.

Best-rated health insurance companies in Kentucky

Company
Editor rating
ACA rating
Anthem
3.0
Ambetter
4.0
Molina
NA
CareSource
4.0

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Best health insurance perks: CareSource

CareSource is a good option if you want a plan with extra benefits.

If you buy a plan from CareSource, you'll get access to a 24/7 nurse line, $0 virtual care visits, and coverage for hearing screenings and discounts on hearing aids.

You can add adult dental and vision care coverage to any Bronze, Silver or Gold plan to get even more coverage. And CareSource also has a fitness program called Active&Fit that gives you access to at-home workouts and discounts on gym memberships.


How much does health insurance cost in Kentucky?

Health insurance in Kentucky costs an average of $538 per month, but you could pay an average of $134 per month if you get discounts based on your income.

Cost of health insurance in Kentucky by plan tier
  • The plan level you buy has a big impact on your rates. Higher-tier plans, like Gold, cost more each month but also pay for more of your medical bills. Cheaper plans, like Bronze, give you lower rates but make you pay more when you go to the doctor.
  • Your age affects your health insurance costs, too. A 60-year-old in Kentucky pays more than twice as much as a 40-year-old for a Silver plan, and almost three times as much as a 21-year-old. As you age, you're more likely to experience health issues, which increases the cost of your health insurance.

Get affordable health insurance in Kentucky

Kentucky health insurance costs an average of $134 per month if you get discounts based on your income.

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If you make between $15,060 and $60,240 per year as a single person, you can get a discount on your monthly health insurance rate. This type of discount is called a rate subsidy, and more than 8 in 10 of people who get health insurance on the Kentucky health insurance exchange, kynect, qualify.

You can use rate subsidies to get cheaper health insurance from any company. The discounts can be applied to Bronze, Silver and Gold plans in Kentucky. You can't use subsidies on Catastrophic plans. And if you qualify for Medicaid, you can't get subsidies at all.

If you get rate subsidies, you might also get another type of discount, called a cost-sharing reduction, that lets you pay less when you go to a doctor. To get cost-sharing reductions, you have to buy a Silver plan.


Cheap Kentucky health insurance plans by city

Molina has the cheapest health insurance rates in Louisville, KY.

But in most of Kentucky's major cities, including Lexington, Bowling Green, Owensboro and Covington, Ambetter is the cheapest option.

If you live in the counties near Lexington, Anthem Blue Cross Blue Shield may have cheaper rates. Anthem also sells the cheapest plan in several other counties.

Cheapest health insurance by KY county

County
Cheapest plan
Monthly rates
AdairAmbetter Clear Silver$462
AllenAmbetter Clear Silver$462
AndersonAmbetter Clear Silver$421
BallardAmbetter Clear Silver$467
BarrenAmbetter Clear Silver$462
Show All Rows

Cheapest Silver plan with rates for a 40-year-old


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Best health insurance by level of coverage

Think about your budget and medical needs to find the best health insurance plan for you.

Higher plan tiers, like Gold, usually cost more each month, but you get to pay less when you go to the doctor. That's because Gold plans have lower out-of-pocket expenses, like deductibles, copays and coinsurance. Lower plan tiers, like Bronze, cost less each month but require you to pay more for your health care.

Gold plans: Best for those with high health care needs

gold plan icon
Gold plans pay for about 80% of your medical care.

Gold is the highest metal tier available in Kentucky and usually covers the greatest share of your medical bills, which means you'll pay less when you go to the doctor. But the trade-off is that you'll pay a higher monthly rate. Gold plans can be worth it if you have high medical bills.

The average deductible for a Gold plan is $883, so you could pay an average of $883 toward your medical care before your coverage starts.

But you won't pay more than an average of $7,445 each year in medical bills. Once you hit your out-of-pocket maximum, your plan pays for all of your covered medical costs.

Gold plans in KY cost an average of $615 per month.

Silver plans: Best for most people

silver plan icon
Silver plans pay for about 70% of your medical care.

Silver plans fall between Gold and Bronze plans in terms of coverage and cost. They are a good option if you have average health care needs or you want extra protection and are willing to pay a bit more than you would for a Bronze plan.

The average deductible is $3,592, and the average out-of-pocket maximum is $8,147. If you buy a Silver plan, make sure you have enough money to pay these higher costs.

You'll pay $538 per month, on average, for a Silver plan in Kentucky.

Bronze plans: Best for young, healthy people

bronze plan icon
Bronze plans pay for about 60% of your medical care.

Bronze health insurance plans offer cheap monthly rates, but you have to pay more when you get medical care. Bronze plans have an average deductible of $7,514 and an average out-of-pocket maximum of $8,601.

Because of this, Bronze plans are best if you are generally healthy and don't go to the doctor often. You should also have good emergency savings, since you'll have to pay more if you are ill or get injured.

Bronze plans cost an average of $462 per month in Kentucky.

Catastrophic plans: Best as a last resort

Catastrophic plans give you the least coverage in Kentucky. You'll pay a low monthly rate, but you also have to pay up to $9,200 of your medical bills before your plan starts to pay. Because of this, Catastrophic plans are only a good idea if you can afford to pay the high costs if something serious happens.

You can only buy a Catastrophic plan if you're under 30 or otherwise qualify for an exemption.

In Kentucky, Catastrophic plans cost $288 per month on average.

Cheap or free health insurance in Kentucky if you have a low income

Kentucky has a few options for cheap or free health insurance if you have a low income. You can go on Medicaid, if you qualify. Or you can buy a Silver plan and use a special type of discount to get cheaper medical care.

Medicaid in Kentucky

Kentucky Medicaid is a kind of free health insurance for people with low incomes.

If you make less than about $21,000 as a single person or about $44,000 as a family of four, you qualify for Medicaid. Medicaid can lower or eliminate your health care costs, but you usually only qualify if you have a low income.

If you are pregnant, you can make more and still qualify. And pregnant and postpartum women who don't qualify for Medicaid might qualify for Kentucky's Children's Health Insurance Program (CHIP), along with their children.

Use cost-sharing reductions for cheaper medical care

cost sharing reductions icon
Silver plans will pay 74% to 90% of your medical costs if you have a low income.

If you have a low income but don't qualify for Medicaid, a Silver plan is probably your best option. Silver plans are the only plan tier that is eligible for cost-sharing reduction (CSR) subsidies, which let you pay less when you go to the doctor. They lower your deductible, coinsurance, copays and out-of-pocket maximum.

If you have a Silver plan with cost-sharing reductions, you might even get better coverage than a Gold plan and at a lower rate. And you'll probably also qualify for rate subsidies, so your monthly rate will be lower, too.


Are health insurance rates going up in KY?

Health insurance rates are increasing in Kentucky, with plans going up by an average of 8% between 2024 and 2025.

Bronze plans are going up the most. Between 2024 and 2025, Bronze plans increased by an average of 11% in cost. Gold plans were the least affected, but the monthly cost still increased by an average of 6%.

Tier
2024
2025
Change
Bronze$417$46211%
Silver$497$5388%
Gold$582$6156%

Monthly costs are for a 40-year-old.

If you live in Kentucky and want to buy Affordable Care Act (ACA) insurance, sometimes called "Obamacare" insurance, you can shop on kynect, the Kentucky insurance exchange.

On kynect, you can compare Catastrophic, Bronze, Silver and Gold plans from different companies. Every plan tier has coverage for at least 10 health care situations, like doctor visits, emergency care, lab work and prescriptions.

Buying a lower-tier plan, like Catastrophic or Bronze, gives you a cheaper monthly rate but means you'll pay more when you go to the doctor. A higher-tier plan, like Gold, is the opposite. You'll pay more each month but less when you need medical care.


COBRA insurance in Kentucky

If you need health insurance between jobs, buying a plan from kynect is usually cheaper.

In Kentucky, COBRA costs an average of $711 per month for one person, while an ACA plan costs $538 per month, on average. Unless you rely on a specific coverage that your employer plan had that an ACA plan doesn't, getting coverage on kynect usually makes more sense.

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COBRA lets you keep the health insurance you had with your job when you leave.

Coverage usually lasts up to a year and a half after you leave, but you might be able to keep it for three years in some cases. But when you were working, your employer paid part of your monthly health insurance rate. With COBRA, you have to pay the full price for the plan, and it's usually expensive.


Short-term health insurance in Kentucky

In Kentucky, you can buy a short-term health insurance plan that lasts up to three months. You can renew the policy for just one month, for a total of four months of coverage.

Short-term health insurance isn't sold on Kentucky's state marketplace, kynect. You have to get coverage directly through a health insurance company.

Pros of short-term health insurance in Kentucky

  • Coverage starts immediately. If you suddenly lose your health insurance coverage, a short-term plan can give you some protection right away.
  • Protects you from major medical issues. If you're seriously injured or sick, a short-term plan can help protect you from very high medical bills.

Cons of short-term health insurance in Kentucky

  • Coverage is limited. Short-term plans don't usually cover things like prescription medications or maternity care. You might not have coverage for mental health care or wellness visits, either.
  • Your health status can be used against you. If you have a preexisting condition, you will probably pay higher rates and might even be denied coverage. That's because short-term health insurance doesn't have to follow Affordable Care Act (ACA) guidelines.
  • You might be able to get better, cheaper coverage. If you qualify for rate subsidies, you might be able to get a plan on kynect for a cheaper monthly rate and get better coverage, too.

Frequently asked questions

What is the best health insurance in Kentucky?

Anthem Blue Cross Blue Shield is the best health insurance company in Kentucky. It has a good rating from ValuePenguin's experts and is available across the state. And Anthem has one of the biggest doctor networks around, which makes it easier to find in-network doctors.

Does Kentucky have the Affordable Care Act plans?

Yes, Kentucky has Affordable Care Act health insurance, also called Obamacare health insurance. But instead of getting a plan on HealthCare.gov, you'll go to Kentucky's state marketplace, kynect. From kynect, you can buy a Catastrophic, Bronze, Silver or Gold health insurance plan.

How much is health insurance in Kentucky?

A Silver plan in Kentucky costs an average of $538 per month for a 40-year-old. While this can be a useful benchmark, your rate will vary based on your age, your location, the company you choose and the plan level you buy.


Methodology

Health insurance rates, deductibles and out-of-pocket maximums for 2025 plans are from data available on Kentucky's state health insurance exchange, kynect. ValuePenguin used the public use files (PUFs) to find averages by age, plan tier and county to provide a detailed evaluation of health insurance in Kentucky for the 2025 plan year. Rates are for a 40-year-old with a Silver plan unless another age or plan level is noted.

The cost for a health plan with subsidies is from CMS data. The rates are based on everyone who bought a plan during open enrollment in 2024 and got advanced premium tax credits (APTCs).

ValuePenguin rated companies based on a review of rates, coverages, customer satisfaction and unique features. Additional data sources include the National Association of Insurance Commissioners (NAIC) and KFF.

Editorial note: The content of this article is based on the author's opinions and recommendations alone. It has not been previewed, commissioned or otherwise endorsed by any of our network partners.