In a recent analysis, we compared quotes across 71 cities in Wisconsin to find the best rates at the most affordable car insurance companies. Based on our research, we determined that the average annual cost for car insurance in the state was $733 – but this changes drastically based on which city you’re driving in, and what companies you get quotes from.
For example, the most expensive company in Milwaukee charged $1,896 more than the cheapest company. Put another way, that one year of premium at the most expensive company could pay for more than four years of coverage at the most affordable company in Milwaukee. That’s why it’s important for consumers to shop around for the best quotes; not doing so could wind up costing you money. Read more about affordable car insurance companies and rates in Wisconsin, or type your zip code above for a list of companies to begin shopping for good rates in your neighborhood.
- Cheap Car Insurance in Wisconsin
- Cheap Car Insurance in WI: by City
- Average Cost of Car Insurance in WI: by City
- Best Auto Insurance Companies in WI
Based on quotes for our sample drivers across 71 cities in the state, the cheapest car insurance companies in Wisconsin are USAA, GEICO, Partners Mutual, Western National, Auto Club Group, State Farm, and Rockford Mutual. Here are their average annual premiums in ranked order (from cheapest onward), and compared to what the typical insurer charges statewide:
Find The Cheapest Auto Insurance Quotes In Your Area
Note that USAA and the Auto Club Group are specialty insurers – they only cover military families and AAA members, respectively. The providers with the best rates for the typical driver in Wisconsin charge on average $509 a year for a basic insurance policy (we’re excluding the two specialty insurers here). That’s a 31% discount to the citywide average, or an extra $224 in your pocket for the year. Here's the entire list of companies we got quotes for, ranked from the most affordable to the most expensive. These rates are just averages, however, so they’ll be different from the actual quotes you’ll see, which are based on your driving record, vehicle, coverage limits, and where you live, among other things.
|Auto Insurance Companies||Average Annual Cost|
|USAA (military only)||384|
|Auto Club Group (AAA only)||557|
|Mid-Century Insurance Company / Farmers||617|
|West Bend Mutual||618|
|General Casualty / QBE||858|
Among other factors such as your policy limits, vehicle driven, driving record, and age and marital status, your address and car parking spot heavily influence your auto insurance quotes. In this section, we'll take a look at costs at the city level to find which providers have the lowest rates in Wisconsin. For this exercise, we compared and ranked auto insurance quotes across 23 companies for two sample drivers. We'll talk first about the biggest cities, then the cheapest and most expensive, and provide a complete table.
Wisconsin's largest city by population size (almost 600,000 people), Milwaukee may best be known for its beer as it was once home to four of the biggest breweries in the world. Today only Miller remains but it is nonetheless a great town to relax and enjoy some suds with its plethora of bars and rich history in the beer industry. For residents who own a car in 'Brew City' your insurance rates are unfortunately the highest of any city in Wisconsin. Annual rates average $1,411 or $118 per month, and are the most expensive in the state – almost twice as much as what the typical Wisconsin driver pays.
Cheap car insurance in Milwaukee exists though. Out of the 20+ companies we looked at in the city, we saw the best auto insurance rates in Milwaukee at GEICO, Auto-Owners, and Farmers (through their Mid-Century Insurance Company affiliate) of $814 on average – that’s based on basic liability protection, and an excellent driving history in a Camry. Getting a quote from one of these three cheapest companies could mean reducing costs by 42% and almost $600 back in your pocket compared to what the typical insurer is charging Milwaukee drivers. Note that while USAA actually had the lowest rates, but they only insure members of the armed forces and their families. State Farm finished the top five cheapest providers in the city. Milwaukee also had the largest spread between the cheapest and most expensive company of $1,896 on average – not comparing at least three quotes could cost you money.
Madison is the site of the University of Wisconsin-Madison, and 233,000 residents and loyal Badgers fans. In between popular events such as the World’s Largest Brat Fest, and the Craft Beer Week and other food-related fairs, residents have ample time for car trips out to the city’s 15,000 acres of lake and 6,000 acres of parks for watersports and outdoor activities. Insurance for automobiles can cost on average $701 a year, which is just a few bucks cheaper than the state average.
It takes most Madison commuters less than 20 minutes to get to work – good news for all the drivers in the city! If you’re looking for cheap auto insurance in Madison, add Partners Mutual, GEICO, and Western National (and USAA, if you’re military personnel or a relative of one) to your list when you’re getting insurance quotes. They had the lowest premiums for our sample driver in our survey of 20+ companies underwriting in Madison. The four companies’ average annual cost for 50/100/25 liability limits on a Toyota driven 12,000 miles each year was $378, which was $323 or 46% lower than the citywide average. The fifth cheapest in Madison is the Auto Club Group, which provides affordable auto insurance to AAA members.
The 4th cheapest city on our list, Green Bay is a city with a storied tradition in professional sports. Every football fan knows that it is home to the Green Bay Packers, who have won 13 football World Championships earning Green Bay the moniker "Titletown". Beyond the records at Lambeau Field, Green Bay is the oldest city in Wisconsin, and has been called the Toilet Paper Capital of the World (many thanks to Northern Tissue for spearheading splinter-free ones). Average annual premiums are $652 and 11% cheaper than the state average.
Which companies have the cheapest auto insurance rates in Green Bay? The three cheapest insurers were GEICO, Partners Mutual, and Auto Club Group (AAA) with average annual costs of $394. Getting a quote from one of these companies for basic liability protection ($50/$100/$25) could save you $258 and 40% compared to the citywide average. If you’re active or retired military, or a relative of one, add USAA to the list; together with Western National, these two companies round out the top five cheapest in Green Bay. Bear in mind that the Auto Club Group only insures AAA members, which requires dues of $55.
Wedged between Racine and the Wisconsin/Illinois state line you'll find the 4th largest city in WI, Kenosha. The city has many attractions for visitors including lots of outlet malls for the die-hard shoppers and several museums overlooking the lake. Here’s where you can take in some science or history with some lake scenery: Southport Light Station Museum, Kenosha History Center, or the Civil War Museum, to name a few.
If you're driving and live in Kenosha, your auto insurance rates can average $841 per year, which is 15% higher than the state average in Wisconsin and the 4th most expensive. Consumers looking to save money on car insurance should consider GEICO, Auto Club Group (AAA), and Western National, which were the three most affordable auto insurance companies in Kenosha. Just note that the Auto Club Group requires a paid membership with the AAA (about $55 in Wisconsin for the basic level). As for USAA, they only insure drivers who have served in the military, or are relatives of such people. Average costs at these top three companies ($520/year) meant savings of $321 or 38% when compared to what the typical insurer was charging in Kenosha.
The 5th largest city in Wisconsin, Racine is located on Lake Michigan 30 miles south of Milwaukee and 60 miles north of Chicago border. Home to around 80,000 residents, there's plenty to do in Racine from exploring the lakefront to checking out the large variety of animals at the Racine Zoo. It is said that the first car race in Racine took place in front of Main Street & 4th St in 1900 between a Locomobile and a Winton over 14 miles.
Regarding auto insurance prices, drivers today in Racine pay the 6th highest rates in the state at $827 per year or $69 per month. That works out to 13% higher than the Wisconsin average, but with some comparison shopping, lower costs can be had. We found that GEICO, Western National, and the Auto Club Group (AAA) were the lowest-cost auto insurance companies in Racine. Keep in mind that the Auto Club Group requires membership in AAA (about $55/year for a basic membership), and USAA just covers military members and their families. The average rate among the three insurers for a basic insurance policy was $530, which equates to a 36% discount compared to the typical Racine insurer. State Farm, the fifth cheapest insurer in Racine, cost 21% less than the state average.
The 6th largest city in Wisconsin, Appleton also sits on the lake (Winnebago not Michigan!). The city has received several awards over the years including a "Best Places to Live in America" award by Money magazine in 2010. Well we've got more good news for the residents of Appleton: car insurance rates in your area are 11% cheaper than the WI state average with rates around $602 per year.
While Appleton ranks as the 5th cheapest city in Wisconsin, there’s still opportunity to save more here. Check out quotes at GEICO, Partners Mutual, and Western National, which had the best auto insurance rates in Appleton out of 20+ companies. The average annual premium from these providers for a basic 50/100/25 insurance policy was $412, which works out to 37% lower than the Appleton average. The Auto Club Group (for AAA members only) and USAA (excluded from the top 3 because it’s military only) round out the top five cheapest companies in Appleton.
It’s in Waukesha that the first prototype of Jell-O was developed by the Glidden brothers in the early 1900s. Another fraternal pair, the Hamm brothers of Olympic medalist fame, grew up here as well. In terms of auto insurance, it costs $707 a year to insure a car such as a Toyota Camry here.
For low-cost car insurance in Waukesha, include quotes from USAA, GEICO, Partners Mutual, Western National, and the Auto Club Group (for AAA members only) in your comparison shopping. These five companies had the best rates for a 50/100/25 basic policy for a standard vehicle such as a Toyota Camry. On average, their premium amounted to $421 a year, which was 40% and $286 cheaper than the going rate in Waukesha. Auto insurance at USAA is only available for members of the military and their families, unfortunately.
With 66,000 residents, Oshkosh is the 8th largest city in Wisconsin. The city is located on Lake Winnebago, and bisected by the Fox River. Every summer, 500,000 aviation enthusiasts and professionals descend into Oshkosh for the EAA AirVenture airshow. This is also where Oshkosh B’Gosh, a children’s clothing outfitter, was established and headquartered.
Driving in Oshkosh? The average cost to insure your car here is $675. Drivers looking for lower costs for their auto insurance would do well to consider looking for quotes at Partners Mutual, GEICO, Western National, and State Farm (USAA too if you’re a family member of or an active duty military or a veteran). That’s because these insurers had some of the lowest annual auto insurance premiums generally speaking in Oshkosh. For civilians, the top four companies came out to a low average cost of $416 a year, or 38% lower compared to what the typical insurer charges in Oshkosh.
Eau Claire, WI
The economy of Eau Claire has its roots in the lumber industry, which saw a total of 22 operational sawmills in its heyday. Today, the largest employers in the city are in the healthcare, education, and retail industries, and include: the Mayo Clinic Health System, the University of Wisconsin-Eau Claire, and Nestle USA, Inc. Drivers here can see average insurance rates of $693 a year, which is about 5% lower than the state average.
Car insurance in Eau Claire can be affordable, however, at these three companies: USAA, Partners Mutual, and Western National. They represented the three cheapest companies with the lowest three auto insurance rates in Eau Claire for civilian drivers. On average, they charged $406 for a year’s worth of car insurance, which is $287 more in consumers’ wallets for a discount to the citywide mean of 41%. Officers and servicemen in the military, as well as their families, should consider USAA, which actually had the lowest quotes in Eau Claire. The Auto Club Group, which requires a paid AAA membership, rounds out the top five in the city.
Looking for Wisconsin’s Park Place? That’d be Janesville, a city with 2,500 acres of parkland. The city’s 64,000 residents live on 28 square miles of land, out of which about 14% is public park. Janesville is in the midst of a riverfront revitalization that will be bringing a new amphitheater to the downtown area for various festivals and events – here’s hoping parking and traffic will still be ok!
Janesville drivers can pay premiums for their car insurance of about $688 on average each year. To save more, we suggest checking out quotes at Partners Mutual, GEICO, and Western National, which had three of the best rates for car insurance in Janesville. The civilian driver can see annual costs of about $404, which are about 41% lower than what’s getting charged at the average insurer in Janesville. If you’re military personnel, or a relative of one, consider a quote from USAA too. AAA members can also get quotes at the Auto Club Group, which had the fifth lowest rates here.
The 'Bratwurst Capital of the World', Sheboygan rests on the shores of Lake Michigan almost smack in the middle of Milwaukee to the south and Green Bay to the north. In our study of car insurance rates throughout Wisconsin, Sheboygan took home the distinct prize of having the state’s cheapest rates with an annual average of $611, 17% cheaper than the Wisconsin average.
Looking to shave off even more on your auto insurance premiums? Consider Partners Mutual, GEICO, and the Auto Club Group (AAA members only), which had the three most affordable rates in Sheboygan, WI. These three companies had an average cost of $360 a year – that’s $251 less than what the typical insurer is charging in Sheboygan. If you’re in the military, or related to someone there, throw USAA into the mix. Western National rounds out the top five.
Just west of Sheboygan and still part of Sheboygan County, sits our 2nd place finisher Plymouth, WI. Because of where it sits (west of Sheboygan, east of Fond du Lac, north of Milwaukee, and south of Green Bay) Plymouth is nicknamed the "Hub City". Premiums in Plymouth are $631 per year on average which works out to around $53 each month.
If that’s not low enough for drivers, we recommend requesting quotes from GEICO, Partners Mutual, and Western National. These three had the best car insurance rates in Plymouth for the average driver of $386 a year, which saves consumers 39% compared to the typical company in the city. Drivers with a military affiliation or relative should also look into USAA, and motorists with a AAA membership should add Auto Club Group to the list as well.
Another top city located on Lake Michigan, Manitowoc is home to 30,000+ Wisconsins who enjoy unique attractions in the city like the Wisconsin Maritime Museum. This museum exhibits the most completely restored WWII submarine in the United States! When it comes to car insurance rates in Manitowoc residents will also be happy to know that they're the 3rd cheapest in the state. Premiums run $640 per year on average, which is 13% lower than the state average.
USAA (military only), GEICO, Western National, Partners Mutual, and Pekin Insurance are the five cheapest companies for car insurance in Manitowoc. Drivers could see low costs of $409 a year on average, which represents savings of 36% compared to getting insurance at the typical insurer.
In the very northwest corner of the state is where you'll find Superior, WI. Superior is a city with 27,000 residents and sits only minutes across the bay from Duluth, MN. One Superior fun fact for the Gordon Lightfoot fans amongst you: Superior was the last stop for the Edmund Fitzgerald before it sank in the Lake in 1975! When it comes to auto insurance, those living in Superior will find the average annual rates to be about $810 per year.
Which companies have the most inexpensive rates in Superior for car insurance? Out of 20+ companies, we found that GEICO, Western National, and Farmers (Mid-Century Insurance Company) had three of the best rates for the general driver. They averaged $550 per year for a basic car insurance policy with $50/$100/$25 coverage limits. Compared to the Superior citywide average, this amount is $260 extra in the bank, or a 32% decrease. USAA and the Auto Club Group round out the top five, but they’re limited to members and relatives of the military, and AAA members, respectively.
Also in the far northern reaches of the states, Ashland is a small town of less than 10,000 that sits on Chequamegon Bay (Lake Superior) about 30 miles from the Michigan state border. Among Ashland's main attractions is the natural spring water that comes up from the wells around Maslowski Beach. Drivers in this port city will be paying rates that are 14% higher than the WI state average at around $787 per annum.
For those frugal consumers looking to save money on their car insurance, GEICO, Partners Mutual, Farmers (through Mid-Century Insurance Company), and State Farm had some of the lowest car insurance costs in Ashland. Their annual premiums came out to $558 on average, which equals a 29% decrease to what the typical company is quoting in Ashland. Military members and their families should also consider quotes from USAA, which was actually the cheapest company in Ashland.
For each of the seventy one cities in our Wisconsin analysis, here are the three companies with the lowest auto insurance costs.
|Wisconsin City||Cheap Car Insurance Companies||Average Annual Cost|
|Farmers (Mid-Century Ins)||588|
|Auto Club Group (AAA)*||510|
|Auto Club Group (AAA)*||438|
|Beaver Dam Average||673|
|Chippewa Falls Average||702|
|Auto Club Group (AAA)*||564|
|De Forest||Partners Mutual||336|
|De Forest Average||688|
|Eau Claire Average||693|
|Fond du Lac||Partners Mutual||330|
|Fond du Lac Average||664|
|Auto Club Group (AAA)*||480|
|Fort Atkinson Average||676|
|Auto Club Group (AAA)*||456|
|Green Bay Average||652|
|Auto Club Group (AAA)*||474|
|Auto Club Group (AAA)*||564|
|La Crosse Average||700|
|Lake Geneva Average||703|
|Lake Mills||Partners Mutual||336|
|Auto Club Group (AAA)*||468|
|Lake Mills Average||675|
|Menomonee Falls Average||706|
|USAA (mil only)||390|
|Auto Club Group (AAA)*||528|
|Farmers (Mid-Century Ins)||918|
|Auto Club Group (AAA)*||522|
|Auto Club Group (AAA)*||510|
|Auto Club Group (AAA)*||432|
|New Berlin Average||717|
|New Richmond Average||771|
|Oak Creek Average||789|
|Port Washington Average||675|
|Auto Club Group (AAA)*||588|
|Rice Lake||Partners Mutual||396|
|Rice Lake Average||778|
|Auto Club Group (AAA)*||504|
|River Falls Average||761|
|Auto Club Group (AAA)*||378|
|Auto Club Group (AAA)*||546|
|South Milwaukee Average||801|
|Stevens Point Average||705|
|Sun Prairie||Partners Mutual||336|
|Sun Prairie Average||688|
|Auto Club Group (AAA)*||582|
|Auto Club Group (AAA)*||474|
|West Allis Average||866|
|West Bend Average||673|
|Auto Club Group (AAA)*||486|
|Wisconsin Rapids Average||707|
There are lots of Wisconsin cities not captured in either the Top or Bottom 5 and we're here to show you how all 71 of them stack up. While many of the smaller towns aren't listed, it's still helpful to find the closest city to where you live and use that as a point of comparison. Here they are from Antigo to Wisconsin Rapids.
We calculated the complaint index for each company as an approximate measure to find the best auto insurance companies in Wisconsin. The index compares the company’s complaints and premiums to the industry's complaints to premiums in Wisconsin, and helps us determine how each company is performing relative to its competitors. We infer how happy consumers are with their insurance company based on the number of complaints, while taking into consideration the size of every provider. An index of 1 is average, so the lower the number, the better the company is compared to its competitors.
|Auto Insurance Group||Premiums Underwritten in Wisconsin||Complaints||Complaint Index|
|IMT Group Insurance||$16,368,872||1||0.33|
|Rural Mutual Insurance||29,987,179||3||0.53|
|West Bend / Silver Lining Insurance||75,147,569||11||0.78|
|Badger Mutual Insurance||21,036,834||5||1.27|
|Wisconsin Mutual Insurance||37,478,366||9||1.28|
Our study looked at car insurance premiums for single 30 and 65 year old male drivers who own and drive a 2010 Toyota Camry primarily for commuting purposes. He has excellent credit, and has had a solid driving record - no accidents or traffic violations in the last five years over 12,000 miles each year. Quotes for car insurance were obtained for a basic policy that had slightly better coverage compared to the state minimum in Wisconsin. Coverage limits in our analysis amount to 50/100/25: $50,000 per person for bodily injury, $100,000 per accident for bodily injury, and $25,000 in property damage. The twenty-three insurers included: USAA, GEICO, American Family Insurance, Auto-Owners, State Farm, Allstate, Nationwide, Allied, Liberty Mutual, and MetLife.