The Best and Cheapest Homeowners Insurance in Wisconsin

The Best and Cheapest Homeowners Insurance in Wisconsin

Many people think of homeowners insurance as more or less the same product no matter who provides it, but those who have dealt with filing a claim should know the value of a dependable insurer. We looked at Wisconsin's many insurance providers to find out how they compared in terms of cost, coverage benefits and overall reliability.

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After collecting hundreds of quotes from across Wisconsin, we found that the cheapest annual premium for a typical homeowners insurance policy was $656. However, premiums aren't be the only factor to consider when shopping for coverage. Find out who we think offers the best home insurance in the Badger State.

Best for most homeowners: Erie

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Most affordable: SECURA

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Best for service: Auto-Owners

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Best for local coverage: Wisconsin Mutual

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Best homeowners insurance for most people: Erie

Guaranteed replacement cost at an affordable price makes Erie the best insurer for most Wisconsinites
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Erie Insurance offers the best homeowners insurance for most people in Wisconsin. The average yearly cost of coverage from this company is around $756, which is about 42% cheaper than the statewide mean. Customers may save at least 16% by bundling policies, too. We believe that Erie offers the most comprehensive coverage of the insurers we surveyed.

While providing coverages that are conventionally included in most homeowners insurance policies, a standard policy from Erie also includes theft coverage, pet insurance and guaranteed replacement cost protection. This means that any compensation you receive after a loss won't be discounted on account of your property's depreciation. With most other providers, guaranteed replacement cost is only available as an upgradable endorsement and not a standard offering.

You can also purchase the following add-ons from Erie:

  • Water and sewer backup protection
  • Service line coverage
  • Earthquake insurance
  • Flood insurance (provided by the National Flood Insurance Program)

Erie's customers are generally satisfied with the service they receive, too. According to the National Association of Insurance Commissioners (NAIC), Erie has a complaint index of 0.17. This means it receives a far lower share of complaints than what's normal for a company with its market share.

Most affordable homeowners insurance: SECURA

Cheap prices could attract Wisconsin's bargain-seeking homeowners
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If you're simply looking for the cheapest homeowners insurance in Wisconsin, SECURA may be the insurer that's best for you. This company's average annual price of $656 is the most affordable of the companies we analyzed. You could also receive additional discounts for having a home that's less than a decade old, maintaining a good credit score and renewing your policy at the end of its term.

SECURA's stand-alone homeowners insurance may be OK for people who are looking for cheap protection, but if you want more substantial coverage you might be interested in the company's bundled auto-home insurance, MILE-STONE. Although this company's average premiums were the cheapest in our survey, that figure doesn't necessarily apply to the cost of bundled coverage. If you elect to buy MILE-STONE, you'll receive:

  • Replacement cost coverage
  • Water and sewer backup protection
  • Theft and mysterious disappearance property coverage
  • Golf cart protection
  • Pet insurance

You could also choose to increase any of the standard MILE-STONE protections by changing your policy to MILE-STONE Gold, which includes rental car coverage and roadside assistance, too.

Best for balanced service: Auto-Owners

Attentive customer service combined with affordable rates and customizable coverage make this company a standout provider
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Auto-Owners Insurance could be a fit for you if you're looking for homeowners insurance with balanced service. This company's complaint index of 0.21 was among the best of all the companies we surveyed. J.D. Power's latest consumer satisfaction survey of insurers awarded Auto-Owners with a 4/5 rating, meaning its policyholders are mostly pleased with the service and settlements they receive after a loss.

Although the company requires you to contact an agent to purchase coverage or to make claims, Auto-Owners' local, independent offices encourage your representative to develop a one-on-one relationship with you. Despite the company's lackluster online experience, its reputation for providing solid customer service indicates that it likely does a good job of serving policyholders through more traditional channels.

You may save money on your policy if you bundle your homeowners insurance policy with another form of protection from Auto-Owners. You may even receive a separate discount if you choose to purchase Best Life Insurance Companies from the company, too. You can also save money if you make on-time payments, remain loss-free for three years and pay your bill in full.

The average cost of homeowners insurance from Auto-Owners is $954. This affordability, along with the opportunities the company offers for extra discounts, may give you enough financial flexibility to upgrade your policy. You can purchase guaranteed replacement cost coverage, as well as:

  • Increased coverage for leaks, food spoilage and power failures
  • $15,000 of identity theft protection
  • Water and sewer backup coverage
  • Ordinance or law change security
  • Equipment breakdown coverage

Best for local coverage: Wisconsin Mutual

This company's roots make it a solid choice for residents wanting to stay local
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If you want to purchase homeowners insurance from a company with local ties, Wisconsin Mutual may be a provider to consider. Operating in this state since 1903, this insurer offers homeowners insurance policies with an average annual price of $675, which is about 50% cheaper than the cost of coverage in the rest of the state.

Wisconsin Mutual helps its customers more easily understand their coverage by allowing them to select from five preconfigured options tailored to Wisconsin's different types of homes. Each policy is based on a home's age and value. Depending on the plan you select, you will have to meet different coverage limits. For example, most of these plans require you to purchase replacement cost coverage as part of the policy.

  • Standard: No age restrictions, but you must purchase replacement cost coverage, too
  • Country home:For "hobby type" homes you would use for hunting, farming or as a country estate rather than as a primary dwelling
  • Seasonal:For homes you use seasonally or at least three months out of the year
  • Premier:Covers homes constructed in 1980 or later and requires replacement cost coverage
  • Premier elite:Protects homes built in 1980 or later with higher limits and broader perils coverage than the premier package

You can purchase supplementary coverage with any policy for identity theft, recreational vehicles and cyber protection. You may also enhance elements of your premade policy's default coverages.

As a local company, Wisconsin Mutual requires you to connect with a nearby agent's office in order to purchase coverage. The company's low complaint index suggests customers are generally happy with the service they receive; however, due to the small size of the provider, it's difficult to compare it to other larger firms.

Homeowners insurance companies with the best and worst customer service

We checked each provider's place on the NAIC's complaint index to assess which homeowners insurance company has the best customer service in Wisconsin. Each company's score is determined by dividing its share of total complaints by its market share. If a company has an index of 1.0, it means it gets a typical number of complaints for a company its size.

We also checked the scores that J.D. Power awarded each of this study's insurers. The companies with the best complaint index were Erie and Chubb, which both received 0.17. Erie was also the company that got the best rating from J.D. Power, a 4/5.

Some insurers seem to have highly satisfied customers, but these companies are too small to compare them adequately with other larger providers. West Bend Mutual, SECURA and Wisconsin Mutual Insurance all have exceptional NAIC numbers but represent less than a fifth of a percent of the country's market share.

NAIC Value
JD Power
AM Best
American Family Insurance0.693/5A
State Farm0.204/5A++
West Bend Mutual0.05N/AA
Auto-Owners Insurance0.214/5A++
Liberty Mutual0.402/5A
Auto Club (AAA)0.99N/AA-
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Cheapest homeowners insurance in Wisconsin

The average cost of homeowners insurance in Wisconsin is $1,313 per year.

This price is 21% more expensive than the average national cost of $1,083. In just 10 of the ZIP codes we surveyed was the average price of all insurers less than the national average. We also found that of the state's biggest cities, only Sheboygan has a typical cost of homeowners insurance that's cheaper than the national average.

In our survey, the cheapest home insurance company on average was SECURA, and the most expensive was Liberty Mutual.

Cost of  the biggest homeowners insurance companies in Wisconsin

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Most common homeowners insurance perils in Wisconsin: Snowfall and tornadoes

Wisconsin's location in the northern part of the country and its proximity to Lake Superior make snowfall an insurance concern for its homeowners. Additionally, during the warmer months of the year, tornadoes can be common here, as in other parts of the Midwest and Plains states.

To be sure you have enough property coverage to protect your home, you need to understand how your homeowners insurance policy approaches these risks.

Homeowners insurance and snow damage

A large amount of snow falls on Wisconsin. The state's northern regions that border Lake Superior can get over 100 inches of snow per year, while the rest of Wisconsin can see around 40 inches. Homeowners insurance likely covers the damage that falling snow can inflict on your property if it causes part of your home to collapse.

Although your insurance may cover damage from freezing, your provider may have stipulations that could affect your coverage. You may exceed coverage if your insurer deems you didn't make a sufficient effort to keep your home protected from dangerous temperatures. Your policy may not cover damage from freezing done to your home's swimming pools, but it's best to speak to an insurance representative before committing to coverage.

Does homeowners insurance cover damage from tornadoes?

Most insurance policies do cover the damage that tornadoes can deal out. Wisconsin homeowners may experience more damage from tornadoes than people in other parts of the country. According to information from the National Weather Service, the state has experienced an average of 23 tornadoes per year since 2014. Wind damage is often a covered peril, and homeowners insurance usually safeguards homes against trees that may be toppled by powerful winds through part of a dwelling.

It could be a good idea to purchase extended coverage, though. Even though your policy protects you from wind damage and falling objects, it won't necessarily compensate you enough money to rebuild your house and resume your life. Make sure that the limits of your homeowners insurance correspond to the worth of your home, and consider purchasing replacement cost coverage.

Wisconsin insurance rates: city-by-city breakdowns

We found the cost of homeowners insurance in each of Wisconsin's largest cities while analyzing the state's best providers. The following table shows the average cost of insurance in each of Wisconsin's cities that are home to 10,000 or more people.

Difference from statewide average
Green Bay$1,124-14%
Eau Claire$1,3251%
West Allis$1,225-7%
La Crosse$1,3795%
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Because the cost of insuring a home is directly related to its value, average premiums can vary significantly by location. We also calculated what homeowners pay for insurance coverage in other parts of the U.S.


To find the best homeowners insurance in Wisconsin, we collected quotes for an HO-3 residential insurance policy from the following 15 companies:

  • American Family Insurance
  • State Farm
  • Acuity
  • Erie
  • West Bend Mutual
  • Allstate
  • Auto-Owners Insurance
  • Liberty Mutual
  • Farmers
  • USAA
  • Auto Club (AAA)
  • Wisconsin Mutual
  • Travelers
  • Chubb

We generated each quote using a 2,100-square-foot sample property built in 1972 and insured for $178,900 — these figures align with Wisconsin's median household income and median value of an owner-occupied home.

ValuePenguin's analysis used insurance rate data from Quadrant Information Services. These rates were publicly sourced from insurer filings and should be used for comparative purposes only — your own quotes may be different.

Editorial Note: The content of this article is based on the author’s opinions and recommendations alone. It has not been previewed, commissioned or otherwise endorsed by any of our network partners.