The Best and Cheapest Homeowners Insurance in Wisconsin

The Best and Cheapest Homeowners Insurance in Wisconsin

The cheapest home insurance company in Wisconsin is Erie, with an average rate of $590 per year.

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Best cheap home insurance in Wisconsin

Cheapest homeowners insurance in Wisconsin

Erie offers Wisconsin's cheapest homeowners insurance, with an average rate of $590.

That's $56 per year cheaper than the second-cheapest insurer's rate and 30% cheaper than the state average. Wisconsin overall is a cheaper state for homeowners insurance, with an average cost of just $846 per year.

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Rates in Wisconsin overall are 43% less than the average national cost of $1,495.

Annual cost
Erie logo
State Farm logo
State Farm$821
Travelers logo
American Family logo
American Family$895
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Best homeowners insurance for most people: Erie

  • Editor rating

  • Annual rate

    $590 ?

Pros and cons

  • Replacement cost and valuables coverages included for free
  • Lowest rates in the state
  • Quotes not available online

Erie Insurance offers the best homeowners insurance for most people in Wisconsin. The average yearly cost of coverage from this company is $590, which is about 30% cheaper than the statewide average. Erie offers a strong combination of comprehensive coverage and low rates.

A standard policy from Erie also includes theft coverage, pet insurance and guaranteed replacement cost protection. This means that any compensation you receive after a loss won't be discounted on account of your property's depreciation. With most other providers, guaranteed replacement cost is only available as an upgradable endorsement and not a standard offering.

You can also purchase the following add-ons from Erie:

  • Water and sewer backup protection
  • Service line coverage
  • Personal liability coverage
  • Flood insurance (provided by the National Flood Insurance Program)

Best coverage from a national insurer: State Farm

  • Editor rating

  • Annual rate

    $821 ?

Pros and cons

  • Strong customer service
  • Expanded coverage options for sewer backup, service line damage
  • Few discounts

If you're looking for the security of one of the largest insurers in the country, State Farm is a top option for home insurance coverage in Wisconsin. State Farm has some of the best customer service in the state, with a low rate of complaints, given its size, and a strong rating from J.D. Power. You can also expand your coverage with protection for sewer backup, service line damage and some home equipment.

Its average rate of $821 is lower than the state average overall but is higher than several other options. Customers can reduce those rates by bundling with one of the many other kinds of insurance State Farm offers, including auto, renters or umbrella coverage.

Best for local coverage: American Family Insurance

  • Editor rating

  • Annual rate

    $895 ?

Pros and cons

  • A company with local knowledge
  • Option to add hidden water damage coverage
  • High rates
  • Limited coverage options

If you want to purchase homeowners insurance from a company with local ties, American Family is a provider to consider. Based in Madison, the state capital, the company has a large network of agents across the state and strong customer service ratings.

American Family offers homeowners insurance policies with an average annual price of $895, which is more expensive than the state average. You can lower those rates with discounts for bundling, renovating your home or adding smart home devices. The company does have a more limited set of extended coverage options than some competitors.

Best rated: Secura

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  • Editor rating

  • Annual rate

    $646 ?

Pros and cons

  • Highly rated customer service
  • Cheap rates
  • Home and car insurance cannot be purchased separately

Secura is our pick for the top-rated homeowners insurance company in Wisconsin. The company received few customer complaints relative to its size and has a high rating from our editors.

Secura also has low rates, the second-lowest in the state, with an average of $646 per year. Customers have the option to pay more for an expanded coverage package called Mile-Stone, which includes replacement cost coverage, water and sewer backup protection, theft and mysterious disappearance property coverage and golf cart protection.

The biggest drawback to Secura home coverage is that it must be purchased as part of a package with auto insurance.

Wisconsin insurance rates: City-by-city

The town of Plymouth has Wisconsin's cheapest homeowners insurance rates, with an average of $667 per year. Grantsburg's prices are the most expensive, with an average of $1,101 per year.

The largest city in the state, Milwaukee, is right around the state average of $846 per year, while Madison, the second-largest city, has rates 5% cheaper than the state average.

Average annual cost
Difference from state average (%)
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Homeowners insurance companies with the best and worst customer service

Secura and USAA offer the best customer service for home insurance in the state of Wisconsin.

AAA, Erie, American Family and State Farm also offer well-rated service, meaning residents of Wisconsin have a wide range of good options. A high rating is earned by receiving few complaints and receiving high marks from both J.D. Power and ValuePenguin's own editors.

American Family
State Farm

Most common homeowners insurance perils in Wisconsin: Snowfall and tornadoes

Wisconsin's location in the northern part of the country and its proximity to Lake Superior and Lake Michigan make snowfall an insurance concern for its homeowners. Additionally, during the warmer months of the year, tornadoes can be common here, as in other parts of the Midwest and Plains states.

To be sure you have enough property coverage to protect your home, you need to understand how your homeowners insurance policy approaches these risks.

Homeowners insurance and snow damage

A large amount of snow falls on Wisconsin. The state's northern regions that border Lake Superior can get over 100 inches of snow per year, while the rest of Wisconsin can see around 40 inches. Homeowners insurance likely covers the damage that falling snow can inflict on your property if it causes part of your home to collapse.

Although your insurance may cover damage from freezing, your provider may have stipulations that could affect your coverage. You may exceed coverage if your insurer deems you didn't make a sufficient effort to keep your home protected from dangerous temperatures. Your policy may not cover damage from freezing done to your home's swimming pools, but it's best to speak to an insurance representative before committing to coverage.

Does homeowners insurance cover damage from tornadoes?

Most insurance policies do cover the damage that tornadoes can deal out. Wisconsin homeowners may experience more damage from tornadoes than people in other parts of the country. According to information from the National Weather Service, the state has experienced an average of 25 tornadoes per year since 2014. Wind damage is often a covered peril, and homeowners insurance usually safeguards homes against trees that may be toppled by powerful winds through part of a dwelling.

It could be a good idea to purchase extended coverage, though. Even though your policy protects you from wind damage and falling objects, it won't necessarily compensate you with enough money to rebuild your house and resume your life. Make sure that the limits of your homeowners insurance correspond to the worth of your home, and consider purchasing replacement cost coverage.

Frequently asked questions

How much is homeowners insurance in Wisconsin?

The average cost of homeowners insurance in Wisconsin is $846 per year, or $71 per month. That rate is considerably cheaper than the national average of $1,495 per year.

Who has the cheapest homeowners insurance in Wisconsin?

Erie offers the cheapest home insurance in Wisconsin. The company's average rate of $590 per year is 30% cheaper than the state average.

Who has the best homeowners insurance in Wisconsin?

Erie is our top pick for home insurance in Wisconsin. The company combines the lowest rates we found with strong customer service ratings and a range of extra coverages.


To find the best homeowners insurance in Wisconsin, we collected quotes from the following eight companies:

  • AAA
  • Allstate
  • American Family
  • Erie
  • Secura
  • State Farm
  • Travelers
  • USAA

We generated each quote using a 2,100-square-foot sample property built in 1973 and insured for $180,600 — these figures align with Wisconsin's median household income and median value of an owner-occupied home.

ValuePenguin's analysis used insurance rate data from Quadrant Information Services. These rates were publicly sourced from insurer filings and should be used for comparative purposes only — your own quotes may be different.

Home insurance ratings are based on a combination of complaint data from the National Association of Insurance Commissioners (NAIC), the J.D. Power customer satisfaction survey and ValuePenguin's own editorial ratings.

Editorial Note: The content of this article is based on the author’s opinions and recommendations alone. It has not been previewed, commissioned or otherwise endorsed by any of our network partners.