The Best and Cheapest Homeowners Insurance in South Carolina

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We collected thousands of quotes across South Carolina and determined that State Farm is the best homeowners insurance for most people. This insurer provides highly rated customer service for its policyholders at an affordable price of $1,391 per year, 40% cheaper than typical cost of coverage in the Palmetto State. Continue reading our breakdown of the other top home insurance companies in South Carolina, or engage with our secure quotebox located above this article to find homeowners insurance in your area.

Best homeowners insurance for most people: State Farm

State Farm's affordable rates and well-rated customer service make it the best provider for most people.

State Farm is the best homeowners insurance for most people in South Carolina. Its prices are among the cheapest in the state, and many policyholders may be able to reduce their premiums by qualifying for any of State Farm's discounts. If you already have another form of insurance with State Farm, you may save by bundling a homeowners policy.

The average price of coverage for a standard homeowners insurance policy from State Farm is $1,391 per year. This is almost $1,000 cheaper than South Carolina's average homeowners insurance price, which is $2,321.

State Farm's homeowners insurance allows you to customize your policy to best fit the needs of your home. Its affordable prices leaves room in your budget to purchase add-ons. For example, you may add water or sewer-backup protection, identity restoration services, and an earthquake endorsement. If you live along South Carolina's southeastern coast, where earthquakes are most likely to occur, this add-on might be worth considering.

Despite its prices, you're not paying for less service. State Farm's customer service stands out among the other homeowners insurance companies we surveyed in South Carolina. The National Association of Insurance Commissioners (NAIC), a standard-setting body for the insurance industry, lists State Farm's national complaint index at 0.20. This figure is much less than 1.0, which the NAIC uses to represent the expected amount of complaints based on a company's market share.

Most affordable homeowners insurance: Allstate

Allstate's homeowners insurance comes at an affordable price, and policyholders may qualify for even more savings through discounts.

The most affordable homeowners insurance in South Carolina is Allstate, which offers a standard policy for an average price of $988 per year. That's about 60% cheaper than the statewide mean cost of coverage. Allstate was the only provider we surveyed with a cheaper typical price than $1,083, the national average of homeowners insurance. In fact, Allstate's price was less than $1,083 in over 800 of South Carolina's ZIP codes.

You may also be able to decrease the price of your homeowners insurance with Allstate's discounts. You may qualify for discounts by having a new home or roof. Additionally, Allstate offers the following markdowns:

DiscountAvailable savings
Bundling policiesup to 25%
Sign up for automatic paymentsup to 5%
Switch to Allstate with a claim-free historyup to 20%
Sign up for a new policy at least seven days in advanceup to 10%

You may be able to leverage Allstate's cheap premiums to add additional coverage onto a basic policy. You can add water or sewer backup protection, identity theft restoration service and increased contents coverage for different types of property. You can also purchase a green endorsement that helps you outfit your home with energy-efficient materials after a loss.

Best for local coverage: South Carolina Farm Bureau

Consider this if you're looking for an insurer that can help you get involved with local issues that are important to you.

Farm Bureau's South Carolina subsidiary is the best homeowners insurance for people who prefer an insurer with local roots. Membership in the South Carolina Farm Bureau allows you to receive discounts on goods and services in your area. You can use this company's legislative presence to advocate for local initiatives that matter to you, and stay informed on local agricultural news through its newsletter.

The average annual cost of homeowners insurance from the South Carolina Farm Bureau is $1,770, which is about 24% cheaper than South Carolina's mean cost of coverage. If you'd like to increase your standard coverage, you may purchase endorsements for earthquake protection and umbrella coverage.

You could reduce your premiums if you can qualify for any of the discounts offered by South Carolina Farm Bureau. Your prices may decrease if you bundle your homeowners insurance with an auto policy, install security systems or protective devices or remain loss free for at least five continuous years.

One downside of the South Carolina Farm Bureau is the company's financial strength rating. The credit monitor A.M. Best recently downgraded Farm Bureau's financial health from Excellent to Good. While this still means the South Carolina Farm Bureau is capable of meeting its financial obligations, its financial strength score is the lowest in this survey.

Best for military families: USAA

For South Carolina's many military families, coverage from USAA represents the best option.

Homeowners insurance from USAA is the best option for active or retired military service members and their families. USAA's standard coverage includes protections that aren't typically included in other companies' basic packages. Additionally, USAA's customer service is among the best in the industry.

The average cost of homeowners insurance from USAA is about $2,116 per year, which is about 8% less than the state average. We believe the level of coverage you get with USAA is enough to offset the cost. Additionally, USAA's complaint index of 0.15 means its customer service is the best compared to other insurers in this survey.

A standard policy from USAA covers your uniform, with no deductible required, as long as the damage occurred on active or reserve duty. You also get replacement cost coverage without having to purchase a separate endorsement, as is common with other providers. This may be particularly valuable for South Carolinians due to the state's exposure to destructive hurricanes.

Homeowners insurance companies with the best and worst reviewed customer service

To learn which homeowners insurance companies in South Carolina have the best and worst customer service, we checked each insurer's complaint index, measured by the NAIC.

The NAIC complaint index tracks the number of complaints against an insurer given its market share. A company with a 1.0 score has the number of complaints expected for its size.

We've displayed the complaint indies for seven of South Carolina's largest homeowners insurance providers in the table below. We've also included A.M. Best's Financial Strength Rating and J.D. Power's rating. The companies with the best customer service scores were: USAA, State Farm and Auto-Owners Insurance Co.

CompanyNAIC complaint indexJ.D. PowerA.M. Best
State Farm0.204/5A++
Allstate0.313/5A+
USAA0.155/5A++
Travelers0.302/5A++
Liberty Mutual0.402/5A
South Carolina Farm Bureau0.48N/AB++
Auto-Owners Insurance Co.0.214/5A++

Even the homeowners insurance companies with the highest NAIC scores — South Carolina Farm Bureau, Liberty Mutual and Allstate — are worth considering. No insurer has a complaint index that's over 1.0, the expected number of complaints.

Cheapest options for homeowners insurance in South Carolina

We found that the cheapest homeowners insurance company in South Carolina on average is Allstate, while the most expensive is Auto-Owners Insurance Co.

The average price of homeowners insurance in South Carolina is about $2,321 per year.

As with most coastal states prone to hurricanes, the price of homeowners insurance in South Carolina is more expensive than the country's average cost of protection, which we calculated to be $1,083.

A bar graph showing the average costs of homeowners insurance in South Carolina
A bar graph showing the average costs of homeowners insurance in South Carolina

Most common homeowners insurance perils in South Carolina: Hurricanes and flooding

South Carolina's adjacency to the Atlantic Coast means that it's vulnerable to tropical storms and hurricanes. Additionally, the state's low-lying topography contributes to its proneness to flooding. South Carolina can also experience hail storms that can damage homes and necessitate property owners to make insurance claims.

You should be sure you understand how your homeowners insurance policy treats these perils and others most common in your home's location. This is the best way you can pick a provider that best fits with your needs.

Does homeowners insurance cover hurricane damage?

Tropical storms and hurricanes can affect South Carolina's homeowners with heavy winds, rains and flooding. Fortunately, if you're worried about the effects that a hurricane would have on your house, homeowners insurance usually includes damage from winds in its standard covered perils. To be sure that your property would be protected from the devastation a hurricane can cause, you might consider getting replacement cost coverage. However, this isn't the case with flood damage.

South Carolina's flooding isn't confined to the state's coast. Since the state is comparably low-lying to most of the rest of the United States, it's at risk of inland flooding near its waterways. If your home is in danger of flooding, you can purchase a separate flood insurance policy from the National Flood Insurance Program or a private seller if a policy is offered in your area.

Flood insurance can be expensive and comes with a waiting period if it's a federal policy, but we recommend getting protection if your home is at risk.

Does your homeowners insurance cover hail damage?

Homeowners insurance often protects your home from hail damage. This is good news for the state's homeowners because South Carolina has gotten approximately 104 hail storms per year since 2010. Typically, hail is named along with wind, fire, theft and other potential sources of damage in your policy's covered perils.

If you live in a part of the state that sees increased amounts of hail, your homeowners insurance policy may have special stipulations regarding hail. It's not uncommon for some companies to restrict when you can make claims for hail damage. For instance, you may be unable to make claims for any damage that's strictly cosmetic. You also may see higher rates after making hail claims, so it could be important to decide when it's worth it to repair damage and risk a rate increase.

South Carolina insurance rates: City-by-city breakdowns

The data we gathered allows us to show the prices of homeowners insurance for South Carolina's most populated cities. The city with the cheapest average cost of homeowners insurance is Greer, while the most expensive is Mount Pleasant.

The following table shows the average cost of homeowners insurance in South Carolina's 25 most populated cities.

CityAverage cost% from statewide average
Charleston$3,18537%
Columbia$1,908-18%
North Charleston$2,59112%
Mount Pleasant$3,27741%
Rock Hill$1,725-26%
Greenville$1,713-26%
Summerville$2,5088%
Goose Creek$2,71617%
Sumter$2,266-2%
Hilton Head Island$2,97028%
Spartanburg$1,773-24%
Florence$2,4234%
Myrtle Beach$3,32243%
Greer$1,707-26%
Aiken$1,933-17%
Anderson$1,856-20%
Hanahan$2,54210%
Mauldin$1,810-22%
Conway$2,72717%
North Augusta$1,890-19%
Socastee$2,88424%
Greenwood$1,883-19%
Bluffton$2,4395%
Simpsonville$1,725-26%
Taylors$1,779-23%

Methodology

We collected homeowners insurance quotes from each of South Carolina's ZIP codes for this study. The sample property was built in 1986, which is the median year owner-occupied homes were built in the state, and it was worth $161,800 to align with South Carolina's median home price.

This survey includes quotes from:

  • State Farm
  • Allstate
  • USAA
  • Travelers
  • Liberty Mutual
  • South Carolina Farm Bureau
  • Auto-Owners Insurance Co.

ValuePenguin's analysis used insurance rate data from Quadrant Information Services. These rates were publicly sourced from insurer filings and should be used for comparative purposes only — your own quotes may be different.

Editorial Note: The content of this article is based on the author’s opinions and recommendations alone. It has not been previewed, commissioned or otherwise endorsed by any of our network partners.