Our In-Depth Guide to Uber's New Loyalty Program

Our In-Depth Guide to Uber's New Loyalty Program

Editorial Note: The content of this article is based on the author’s opinions and recommendations alone. It may not have been reviewed, approved or otherwise endorsed by the credit card issuer. This site may be compensated through a credit card issuer partnership.

Uber has rolled out its new loyalty program, Uber Rewards, to all Uber and Uber Eats account holders in the U.S. Previously only available to members in select cities, you now have the chance to earn valuable points through this loyalty program.

For every dollar you spend with Uber, you'll be rewarded 1 to 3 points depending on the service, redeemable for multiple options. Even better, Uber Rewards members are eligible for elite status — offering exclusive benefits such as priority customer service or waived cancellation fees.

If you're already a frequent rider with Uber, it just takes one extra step to start earning points through this program. In this guide, we'll discuss how the program works, its rules and any quirks to be wary of.

How to get Uber Rewards

You'll earn two types of points in the Uber Rewards program: rewards points and level points. Rewards points are earned on eligible Uber rides and Uber Eats orders, while level points will determine your elite status level in the program.

Rewards points and level points have different expiry dates. Your first earnings period will last six months from when you first signed up for Uber Rewards. Rewards points will expire on a rolling 12-month basis, while level points will expire at the end of each six-month earnings cycle.

For every dollar spent, you'll earn rewards points and level points simultaneously. All personal, business or family accounts are eligible to earn points anywhere Uber operates, both within and outside of the U.S. You'll even earn points on dollars spent on taxes, fees and other charges.

Service
Points earned
Uber Eats orders and Uber Pool tripsEarn 1 reward point and 1 level point per dollar spent
UberX, UberXL, Uber WAV/Assist, Uber Green and Uber Select tripsEarn 2 rewards points and 2 level points per dollar spent
Uber Black and Uber Black SUV tripsEarn 3 rewards points and 3 level points per dollar spent
{"alignsHorizontal":[],"alignsVertical":["top","top"],"columnWidths":["60%","40%"],"data":[["Service","Points earned"],["Uber Eats orders and Uber Pool trips","Earn 1 reward point and 1 level point per dollar spent"],["UberX, UberXL, Uber WAV\/Assist, Uber Green and Uber Select trips","Earn 2 rewards points and 2 level points per dollar spent"],["Uber Black and Uber Black SUV trips","Earn 3 rewards points and 3 level points per dollar spent"]],"footnote":"","hasMarginBottom":true,"isExpandable":false,"isSortable":false,"maxWidth":"1215","minWidth":"100%","showSearch":false,"sortColumnIndex":0,"sortDirection":"asc"}

Meanwhile, the following situations won't earn you any points:

  • Tips to Uber drivers or delivery drivers
  • Cleaning, cancellation, damage or other fees
  • Portion of trip covered by a promotion or paid by other Uber users through split fare
  • Upfront purchases of Uber Cash, credits or ride passes
  • Taxis, bikes, scooters

As a whole, it's easy to earn points through the Uber Rewards program. The more Uber rides you take, the quicker the points stack up — qualifying you for great redemption options and higher elite status levels.

How to use Uber Rewards

While earning rewards points is fairly simple, redeeming them is a bit more complicated. You need to hit a minimum threshold of 500 rewards points to redeem for Uber Cash or Chosen Reward. Each reward point is worth 1 cent each.

First, Uber Cash is a credit associated with your account and can be used for Uber rides, Uber Eats orders, JUMP bikes and scooters.

Photo courtesy of Uber
Photo courtesy of Uber

Meanwhile, Chosen Rewards options will change periodically and can be found on the Uber Rewards section of the app. Here are some examples of Choice Rewards redemption options:

  • Discounts or promotions on Uber rides, Uber Eats or other Uber services
  • Partner offers
  • Charitable donations
Photo courtesy of Uber
Photo courtesy of Uber

Chosen Rewards offers will only be available for 28 days before they expire. If you miss this 28-day mark, you'll have to wait until the next time you earn 500 rewards points to access Chosen Rewards.

We recommend that you convert your rewards points to Uber Cash for the most flexibility because of this narrow window. Uber Cash doesn't expire, so you'll have much more time to use your rewards for Uber rides, Uber Eats orders and more.

How to use Uber Rewards on Uber Eats

How to use Uber Rewards on Uber Eats

As mentioned above, you can use your Uber Rewards in exchange for Uber Cash, redeemable for rides, Uber Eats and more. Again, you need to hit the 500-point threshold to be eligible for any redemption options.

Your Uber Rewards account is linked to both your Uber and Uber Eats app. To redeem your points, check out the eligible rewards and select the Uber Eats offer that interests you.

Uber Rewards elite status levels

Like any travel loyalty program, Uber's program has a tiered membership structure that rewards the highest spenders with exclusive perks. In the Uber Rewards program, there are four elite status levels: Blue, Gold, Platinum and Diamond.

When you join the program, Uber will place you at a status level according to your Uber and Uber Eats spending history in the last six months, starting from when you first created your Uber Rewards account. Once you earn the required level points to reach a certain level, you'll get to keep your status for the remainder of the current cycle and the subsequent six-month cycle.

Status
Level points needed
Benefits
Blue0 (default level)
  • Earn points on Uber rides and Uber Eats
  • Exchange reward points for Choice Rewards
Gold500-2,499
  • Earn points on Uber rides and Uber Eats
  • Exchange reward points for Choice Rewards
  • Priority support
  • Flexible cancellations within 15 minutes
Platinum2,500-7,499
  • Earn points on Uber rides and Uber Eats
  • Exchange reward points for Choice Rewards
  • Priority support
  • Flexible cancellations within 15 minutes
  • Favorite route point boost
  • Priority pickups at airports
Diamond7,500+
  • Earn points on Uber rides and Uber Eats
  • Exchange reward points for Choice Rewards
  • Flexible cancellations within 15 minutes
  • Favorite route point boost
  • Priority pickups at airports
  • Premium 24/7 phone support
  • UberX Diamond — access to highly rated drivers
  • Premium rides point boost on first 5 Uber Black and SUV rides
  • Double rewards points on Uber Eats
{"alignsHorizontal":[],"alignsVertical":["top","top","top"],"columnWidths":["25%","25%","50%"],"data":[["Status","Level points needed","Benefits"],["Blue","0 (default level)","\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content ShortcodeList--content-margin\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--bullet\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Earn points on Uber rides and Uber Eats\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Exchange reward points for Choice Rewards\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E"],["Gold","500-2,499","\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content ShortcodeList--content-margin\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--bullet\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Earn points on Uber rides and Uber Eats\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Exchange reward points for Choice Rewards\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Priority support\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Flexible cancellations within 15 minutes\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E"],["Platinum","2,500-7,499","\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content ShortcodeList--content-margin\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--bullet\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Earn points on Uber rides and Uber Eats\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Exchange reward points for Choice Rewards\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Priority support\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Flexible cancellations within 15 minutes\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Favorite route point boost\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Priority pickups at airports\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E"],["Diamond","7,500+","\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content ShortcodeList--content-margin\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--bullet\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Earn points on Uber rides and Uber Eats\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Exchange reward points for Choice Rewards\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Flexible cancellations within 15 minutes\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Favorite route point boost\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Priority pickups at airports\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Premium 24\/7 phone support\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n UberX Diamond \u2014 access to highly rated drivers\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Premium rides point boost on first 5 Uber Black and SUV rides\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Double rewards points on Uber Eats\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E"]],"footnote":"","hasMarginBottom":true,"isExpandable":false,"isSortable":false,"maxWidth":"1215","minWidth":"100%","showSearch":false,"sortColumnIndex":0,"sortDirection":"asc"}

Next, we'll delve into each membership level to explain how each benefit works.

Uber Blue: Entry-level rewards

Uber Blue is the default level when you sign up for your account. The only true benefit with this level is the ability to earn rewards points on your Uber spending. Once you reach 500 points within six months, you can graduate to Uber Gold.

Uber Gold: Speedy support and flexible cancellation

To qualify for Uber Gold, you'll need to earn between 500 and 2,499 points in your six-month spending cycle. In exchange, you'll receive two key benefits:

  • Priority support — Uber Gold members will access a dedicated priority support team located on the Uber app. You'll enjoy faster responses on Uber rides and Uber Eats orders in the U.S.
  • Flexible cancellations — While regular Uber riders pay a cancellation fee if they cancel a ride after two minutes, Uber Gold members enjoy a much greater cancellation window. If you cancel your ride and rebook it within 15 minutes, you'll receive a refund for the cancellation fee. Refunds will be provided to the original payment method within five business days or your Uber Cash balance.

There are several notable exceptions to this flexible cancellation policy. Uber Pool and Express Pool rides are not eligible for this refund, and you can only use this benefit once per hour — up to three total uses defined by your benefits window. Only rides in the U.S. will be refunded, and this benefit may not be able at select airports or venues.

Uber Platinum: Favorite route points boost and priority pickups

You'll be upgraded to Uber Platinum status once you earn 2,500 points in the spending cycle. On top of the Uber Gold benefits, you'll enjoy a points boost on your favorite route and priority pickups as an Uber Platinum member.

With this first added perk, you get to designate two locations that you travel to and from most often. Any time you take an Uber ride between these destinations, you'll earn 10 rewards points for every dollar spent — compared with just 2-3 points on other rides. If needed, you can change your favorite route every 30 days.

Finally, you'll enjoy priority pickups at the airport — subject to availability. Some airports do not offer this benefit because of regulations. This benefit can come in handy to help cut down the time spent waiting on a ride at busy airports.

Uber Diamond: 24/7 customer service and surprise upgrades

The highest level of the Uber Rewards program is Uber Diamond. You'll need at least 7,500 points in your six-month cycle to reach this top-tier status and enjoy the highest number of perks.

On top of the Uber Gold and Uber Platinum benefits, you'll earn an elevated earnings rate on premium Uber rides and Uber Eats. You'll earn 6 rewards points per dollar spent on your first five Uber Black and Black SUV rides in select cities during your allotted benefits window. Other Uber Rewards members only earn 3 rewards points per dollar. On Uber Eats orders, you'll earn 2 rewards points per eligible dollar.

In certain locations, Uber Diamond members will automatically receive highly-rated drivers. Additionally, Uber Diamond members can contact Uber's premium support team on the app and receive 24/7 phone support. This specific benefit is only available within the U.S.

How to sign up for Uber Rewards

You can sign up for an Uber Rewards account if you meet the following criteria:

  • Reside in the U.S.
  • Are 18 years of age or older
  • Own an Uber or Uber Eats account in good standing
Photo courtesy of Uber
Photo courtesy of Uber

On your Uber or Uber Eats app, you should see an option to join the Uber Rewards program on the menu. It just takes a few clicks to sign up for your account after you agree to the terms and conditions.

Top credit cards for Uber

To stack up the savings, consider opening a credit card that can reward you for travel or transportation purchases, such as Uber rides. We've compiled a list below of our favorite credit cards for Uber based on rewards rates or Uber-related benefits:

Card
Annual fee
Rewards rate
Other benefits
The Platinum Card® from American Express$550 See rates and fees5X Membership Rewards® points on flights booked directly with airlines or with American Express Travel and 5X Membership Rewards® points on prepaid hotels booked with American Express Travel.
  • Receive up to $15 in Uber Cash each month, plus a $20 bonus in December. The card must be added to your Uber app in order to receive this monthly Uber Cash benefit. You can use Uber Cash for Uber rides or Uber Eats.
  • Uber VIP status for cardholders in select cities.
The American Express® Gold Card$250 See rates and feesEarn 4X Membership Points on Restaurants worldwide, including takeout and delivery. Additionally, earn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X), and 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
  • Receive up to $10 in Uber Cash each month, up to $120 per year. Your card needs to be added to your Uber app in order to receive this monthly Uber Cash benefit. You can use Uber Cash for Uber rides or Uber Eats.
Wells Fargo Propel American Express® card$0Earn 3X points on eating out, ordering in and popular streaming services, 3X points on gas stations, rideshares and transit, and 3X points on travel including flights, hotels, homestays and car rentals. Earn 1X points on other purchases.N/A
{"alignsHorizontal":[],"alignsVertical":["top","top","top","top"],"columnWidths":["25%","","25%","25%","25%"],"data":[["Card","Annual fee","Rewards rate","Other benefits"],["\u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"The Platinum Card\u00ae from American Express: Luxury Travel Benefits\" href=\"https:\/\/www.valuepenguin.com\/american-express-platinum-card\"\u003EThe Platinum Card\u00ae from American Express\u003C\/a\u003E\u003C\/span\u003E","$550 \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"See rates and fees\" href=\"https:\/\/www.americanexpress.com\/us\/credit-cards\/card-application\/apply\/prospect\/terms\/platinum-charge-card\/26129-10-0\/#terms-details?print\"\u003ESee rates and fees\u003C\/a\u003E\u003C\/span\u003E","5X Membership Rewards\u00ae points on flights booked directly with airlines or with American Express Travel and 5X Membership Rewards\u00ae points on prepaid hotels booked with American Express Travel.","\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content ShortcodeList--content-margin\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--bullet\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Receive up to $15 in Uber Cash each month, plus a $20 bonus in December. The card must be added to your Uber app in order to receive this monthly Uber Cash benefit. You can use Uber Cash for Uber rides or Uber Eats.\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Uber VIP status for cardholders in select cities.\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E"],["\u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"The American Express\u00ae Gold Card: A Premier Card for Dining and Supermarket Shopping\" href=\"https:\/\/www.valuepenguin.com\/american-express-gold-card\"\u003EThe American Express\u00ae Gold Card\u003C\/a\u003E\u003C\/span\u003E","$250 \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"See rates and fees\" href=\"https:\/\/www.americanexpress.com\/us\/credit-cards\/card-application\/apply\/prospect\/terms\/gold-card\/26129-10-0\/#terms-details?print\"\u003ESee rates and fees\u003C\/a\u003E\u003C\/span\u003E","Earn 4X Membership Points on Restaurants worldwide, including takeout and delivery. Additionally, earn 4X Membership Rewards\u00ae points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X), and 3X Membership Rewards\u00ae points on flights booked directly with airlines or on amextravel.com.","\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content ShortcodeList--content-margin\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--bullet\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Receive up to $10 in Uber Cash each month, up to $120 per year. Your card needs to be added to your Uber app in order to receive this monthly Uber Cash benefit. You can use Uber Cash for Uber rides or Uber Eats.\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E"],["\u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Wells Fargo Propel American Express\u00ae card\" href=\"https:\/\/www.valuepenguin.com\/wells-fargo-propel-american-express-card\"\u003EWells Fargo Propel American Express\u00ae card\u003C\/a\u003E\u003C\/span\u003E","$0","Earn 3X points on eating out, ordering in and popular streaming services, 3X points on gas stations, rideshares and transit, and 3X points on travel including flights, hotels, homestays and car rentals. Earn 1X points on other purchases.","N\/A"]],"footnote":"","hasMarginBottom":true,"isExpandable":false,"isSortable":false,"maxWidth":"1215","minWidth":"100%","showSearch":false,"sortColumnIndex":0,"sortDirection":"asc"}

For all our card recommendations for Uber purchases, check our picks of credit cards for Uber.

Is Uber Rewards worth it?

Overall, the Uber Rewards program is a no-brainer since it's completely free to join. You can join the program at any time, and the six-month spending cycle will be tied to the date you joined rather than the calendar year.

While users need to be mindful of their rewards and status level points expiring, this rewards program is still worth joining. Uber Rewards is designed similarly to most airline and retail loyalty programs, with comparable rewards rates and elite status levels. Those who already use Uber often will find this program rewarding.

In exchange for your loyalty to Uber, you'll enjoy incremental rewards that can be redeemed for discounts and credits to save money in the future. Plus, you can stack your spending rewards if you already pay for your Uber rides with a travel or rewards credit card.

Is Uber Rewards free?

Yes. Uber Rewards is completely free to join and is available to Uber or Uber Eats customers. To get started, sign up for the rewards program on your app.

Is Uber Rewards available in my area?

Yes. When Uber Rewards first rolled out, the program was only available in select cities. Now, the rewards program is available to all U.S. residents 18 years or older.

Do Uber Rewards expire?

Yes. However, your rewards points and level points will expire at different rates. Your rewards rates expire on a rolling 12-month basis, while your level points will expire at the end of each six-month cycle. You can track either expiry date on your Uber app.

Why can't I join Uber Rewards?

You must reside in the U.S., be 18 years of age or older and own an Uber or Uber Eats account in good standing. If you meet this criterion and are still ineligible to create an Uber Rewards account, you can contact customer service for further assistance.

The information related to Wells Fargo Propel American Express® card has been independently collected by ValuePenguin and has not been reviewed or provided by the issuer of this card prior to publication. Terms apply to American Express credit card offers. See americanexpress.com for more information.

Stella Shon

Stella Shon is a travel credit cards writer with ValuePenguin. After studying abroad in Paris three years ago, she became determined to keep traveling. That’s when she discovered the world of points and miles, which enabled her to travel on a student budget. Since then, she’s flown over 150,000 miles and earned more than 500,000 points and miles with eight different credit cards. While in college, she even co-founded her own travel agency, helping her peers plan and book trips on a budget. As a recent journalism graduate from UNC-Chapel Hill, her goal is to write about travel to make it simpler and achievable for everyone. Her work has also appeared on JetBlue, The Points Guy, Travel + Leisure and CNBC.

These responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

Advertiser Disclosure: The products that appear on this site may be from companies from which ValuePenguin receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). ValuePenguin does not include all financial institutions or all products offered available in the marketplace.

How We Calculate Rewards: ValuePenguin calculates the value of rewards by estimating the dollar value of any points, miles or bonuses earned using the card less any associated annual fees. These estimates here are ValuePenguin's alone, not those of the card issuer, and have not been reviewed, approved or otherwise endorsed by the credit card issuer.

Example of how we calculate the rewards rates: When redeemed for travel through Ultimate Rewards, Chase Sapphire Preferred points are worth $0.0125 each. The card awards 2 points on travel and dining and 1 point on everything else. Therefore, we say the card has a 2.5% rewards rate on dining and travel (2 x $0.0125) and a 1.25% rewards rate on everything else (1 x $0.0125).