During a period that’s come to be known as the "Great Resignation," high employee turnover is a growing concern for employers. According to a survey released by employee gift servicer Snappy, presents for the holidays could help slow this trend.
In their annual Employer Gifting Survey, Snappy polled over 1,000 employees and found that employers greatly underestimate the value that workers place on holiday gifts.
Employees are craving recognition
Snappy identified what it calls a "missed opportunity" for employers to improve engagement and loyalty among their teams. Here are the main findings from the survey:
- 52% of employees were seeking out appreciation or recognition the most, when they were presented with benefit options like bonuses or a raise.
- 59% of employees would be more likely to stay with their job if their employers provided them with "meaningful" holiday gifts.
Past surveys have reflected similar sentiments: In 2019’s Employee Happiness Survey, 45% of respondents said that gifts from their employer were a reflection of their value at the company — at the same time, more than a third said they’d never received a gift from their supervisor.
This year’s Employer Gifting Survey suggests that employers may not have listened to this feedback:
- 72% of employees said they hadn't received a holiday gift from their employer last year.
- 34% of employees said their employer has never given them a holiday gift.
In past surveys, Snappy has gathered specific information on the gifts employees value. In a previous survey, which inquired about the concerns of those working remotely, many employees specifically asked for gifts that included time off, work lunches, mental health check-ins and financial assistance to help them establish their home offices.
This survey didn’t define a specific type of gift or price point that would be meaningful to workers, but did reveal that gift cards may be perceived as too impersonal. Indeed, 56% of respondents said they’d either forgotten to use gift cards from their employer, or lost a gift card before redeeming its value. In Snappy’s 2019 Employee Happiness Survey, nearly 70% of employees stated they would prefer to have input on the gift they received.
Methodology: On behalf of Snappy, a survey of more than 1,000 U.S. employees was conducted by Propeller Insights in October 2021.