37% of Americans Willing To Give Up Money For Love

37% of Americans Willing To Give Up Money For Love

But 32% would ask for a prenup if they had a big financial standing disparity with their partner
$100 bills outlining a heart

This Valentine season, a number of studies have examined the relationship between love and money. While several reports highlight the difficulty couples have communicating with each other about finances, new research looks at the connection between money and relationship satisfaction.

In a survey of 1,200 adults, personal finance software company Quicken found a strong correlation between financial and romantic well-being: the majority of people (73%) who report being happy with their financial status also say they're happy in their relationships.

Love vs. money: love wins

In general, respondents report being more concerned with finding happiness in their love lives than in their financial lives. When asked, "What’s a bigger priority for you," love won out over money by several different measures. Here's what respondents say:

  • 59% say love is a priority over money
  • 75% say love is easier to deal with than money
  • 37% are "very satisfied" with their relationship status, while just 13% say the same about their financial status
  • 37% would give up any amount of money to be part of a happy couple
  • 44% say that quality time is their primary love language, versus 3% who choose gifts

While love may be a more comfortable subject than money, many couples still report having trouble bringing the two together. Only 21% of people are comfortable discussing money with their partner, according to a study from the National Financial Educators Council (NFEC). In the Quicken survey, managing money is listed as the No. 1 source of arguments for couples (25%).

Each of the recent studies highlights the importance of communicating openly about finances in a relationship. Quicken offers tips on opening up the discussion, including writing down your long- and short-term goals, discussing the motivation behind your goals and choosing which ones to prioritize together.

Money can't buy love, but it helps

Quicken also asked a series of questions about the financial habits that are attractive in a partner. In summary, individuals want a partner who is financially stable and independent, and is willing to split at least some of the expenses.

When asked about their biggest turn-offs, respondents listed the following:

  • 87% of women and 57% of men are unhappy when they have to pay for everything.
  • 83% of women and 67% of men don’t like it when their love interest relies on friends and family for money.
  • 50% of women and 40% of men don’t want their special someone to cover everything for a family member.

By contrast, one of the most attractive qualities listed is being financially savvy, with around 60% saying it’s important for their partner to have solid financial footing and be money smart. But when respondents who had widely different financial standings than their partner were asked if they were to marry or remarry now, 32% said they'd ask for a prenuptial agreement and 53% said they would go ahead and sign one if asked to do so.

Methodology: The survey was conducted online by SurveyMonkey on behalf of Quicken in January 2022. The survey consisted of a sample of nearly 1,200 U.S. adults, ages 18 to 74, from the Cint consumer network.