Investing

Whether you’re new to investing or a seasoned investor, ValuePenguin's research and tools will help you build and manage your portfolio.

What We Can Do for You

Investing is important to your financial well-being, no matter when you start. Our resources for new investors will help you begin this journey.

Average Cost of Online Trading


We cover the main types of fees contributing to the cost to trade stocks through online brokerages. We included base trading fees, account management and services fees, and other miscellaneous fees to calculate the average costs.


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Average Fee

$ 8.90
Fee-per-trade
$ 30.99
Broker-assisted fee
$ 32.50
Account maintenance fee

Beginning Investing

Investing is important to your financial well-being, no matter when you start. Our resources for new investors will help you begin this journey.


Choosing a Brokerage

Selecting the right brokerage can help you reduce fees, so you can earn more on your investments. Our guides and analysis will help make that process easier.


Industry and
Sector Analysis

We’ve conducted in-depth research on different industries and sectors so you can make better investment decisions.

New to Real Estate Investing? Advice from an Industry Expert

Thinking about investing in real estate? Click to read our interview with a real estate veteran about what new investors should do.

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Best Brokerages
and Robo-Advisors

Should you look for a brokerage with commission-free ETFs or one with a great sign-up bonus? Our articles will help you find the best brokerage or robo-advisor for your needs.


Investment Analysis News

How to Diversify Your Portfolio

Diversification is an essential, but simple concept in investing. It can be easily explained as "not putting all of your eggs in one basket... Read More

Options Strategy: Covered Call

A covered call is an options strategy when an investor writes a call option on a security that he already owns. Click to read more about... Read More

Options Strategy: Protective Put

A protective put is a hedging strategy using options, when an investor purchases a put option on a security he already owns. Click to read... Read More

8 Questions to Ask Before Choosing a Brokerage

Once you’ve decided you’re ready to invest your money, it can be difficult to decide where to invest your money with so many brokerages in... Read More

An Introduction to Funds: What Are Mutual Funds and ETFs?

Mutual funds and ETFs have gained popularity among investors as an easy and affordable way to build a diverse portfolio. Click to read our... Read More

How to Choose a Brokerage

Choosing a brokerage can be a difficult and sometimes overwhelming decision with so many brokerage options on the market. Click to read our... Read More

Types of Investment Accounts and How to Choose One

If you're thinking about opening an investment account, it can be overwhelming to understand the differences between the types of accounts... Read More

What Are Stocks?

Stocks are one of the most basic financial assets an investor can own and are a fundamental part of any investor's portfolio. Click to read... Read More

Understanding Intrinsic Value and Time Value of an Option

An option's premium is comprised of two values: intrinsic value and time value. Click to read definitions of intrinsic value and time value... Read More