The Most Searched Cars in the U.S.

Last year, auto manufacturers sold more than 17 million vehicles in the U.S. — the fifth year in a row that carmakers reached this milestone. But which car model captured the most consumer interest?

According to ValuePenguin's latest study, the Ford F-150 is the most searched car in America, though results vary from state to state. And while searches for cars, especially pickup trucks like the Ford F-150, trended downward in March during the onset of the COVID-19 epidemic in the United States, recent data suggests that searches for some models may be hitting annual highs. In fact, several manufacturers like GM and Fiat Chrysler have expressed concern that demand may outstrip supply amid factory shutdowns due to the novel coronavirus.

Read on to find out which car was most searched for in your neck of the woods.

The most searched cars in every state

This image shows a map of the most searched cars in 50 U.S. states.
This image shows a map of the most searched cars in 50 U.S. states.

1. Ford F-150

Most searched car in 32 states MSRP: $28,745

America's best-selling pickup truck, the Ford F-150, took the top spot for online searches in almost two-thirds of the U.S. The Ford F-150 was popular all over the country but captured the most consistent interest in the Midwest and South. In fact, the Ford F-150 was in the top three most searched vehicles in all 50 states except for California.

As states begin to reopen, new data is suggesting that searches for the Ford F-150 and other pickup trucks are hitting annual highs. J.D. Power has noted that May truck sales are only off by 1% relative to pre-pandemic forecasts, and some auto manufacturers are concerned they may not have enough inventory to meet upcoming demand.


2. Chevrolet Silverado

Most searched car in eight states MSRP: $28,300

Another pickup truck, the Chevy Silverado was not far behind the Ford F-150 in most states and garnered the most search volume in eight of them: Arizona, Arkansas, Iowa, Maine, Nevada, New Hampshire, Oklahoma and Wisconsin. Interest in the Silverado spanned all regions and propelled it to the top three most searched cars in 42 states.


3. Honda Civic

Most searched car in six states MSRP: $19,850

The top-ranking sedan in our study, the Honda Civic, was the third most searched vehicle in the country and the first in six states. While interest in the Honda Civic was less geographically widespread than the Ford F-150 and Silverado, it was the most searched car overall in the entire Northeast region. Similarly, the Civic packs a punch by taking the top spot in two of the country's most populated states: California and New York.


4. Toyota Tacoma

Most searched car in three states MSRP: $26,050

Another pickup truck beloved by Americans was the Toyota Tacoma, which captured the most searches among all vehicles in Hawaii, Vermont and Washington. The Toyota Tacoma has been among the top-selling pickups in the U.S. for the past two decades and is manufactured in Texas and Baja California, Mexico.


5. Honda Accord

Most searched car in one state and the District of Columbia MSRP: $24,020

The Honda Accord received more searches than any other vehicle in Rhode Island and the District of Columbia — the smallest states in our analysis. At a slightly higher price than its sibling, the Honda Civic, the Accord offers a bit more space and a larger trunk, which may make it attractive to drivers in densely populated areas like D.C. Notably, in all six states where the Honda Civic was the most searched vehicle, the Honda Accord was right behind in second place.


This image shows a graph of the most searched cars in 50 U.S. states.
This image shows a graph of the most searched cars in 50 U.S. states.

The most searched car in each U.S. region

The Ford F-150 was the most searched vehicle in three out of four main geographic regions in the U.S., with the exception of the Northeast. There, the Honda Civic captured the most interest.

High population density in the Northeast may make sedans like the Honda Civic and Honda Accord more popular, whereas more open space out West and in the rest of the country makes driving a pickup more attractive and accessible. Indeed, outside of the Northeast and California, a pickup truck was the most searched car in every state.

This image shows a map of the most searched cars in each U.S. region.
This image shows a map of the most searched cars in each U.S. region.

Complete ranking of cars by search volume in every state

StateMost searched vehicle
AlabamaFord F-150
AlaskaFord F-150
ArizonaChevrolet Silverado
ArkansasChevrolet Silverado
CaliforniaHonda Civic
ColoradoFord F-150
ConnecticutHonda Civic
DelawareFord F-150
FloridaFord F-150
GeorgiaFord F-150
HawaiiToyota Tacoma
IdahoFord F-150
IllinoisFord F-150
IndianaFord F-150
IowaChevrolet Silverado
KansasFord F-150
KentuckyFord F-150
LouisianaFord F-150
MaineChevrolet Silverado
MarylandHonda Civic
MassachusettsHonda Civic
MichiganFord F-150
MinnesotaFord F-150
MississippiFord F-150
MissouriFord F-150
MontanaFord F-150
NebraskaFord F-150
NevadaChevrolet Silverado
New HampshireChevrolet Silverado
New JerseyHonda Civic
New MexicoFord F-150
New YorkHonda Civic
North CarolinaFord F-150
North DakotaFord F-150
OhioFord F-150
OklahomaChevrolet Silverado
OregonFord F-150
PennsylvaniaFord F-150
Rhode IslandHonda Accord
South CarolinaFord F-150
South DakotaFord F-150
TennesseeFord F-150
TexasFord F-150
UtahFord F-150
VermontToyota Tacoma
VirginiaFord F-150
WashingtonToyota Tacoma
Washington D.C.Honda Accord
West VirginiaFord F-150
WisconsinChevrolet Silverado
WyomingFord F-150

Methodology

To identify the most searched cars in the United States, we compared interest in 25 car models using Google Trends. Data from Google Trends included search metrics for March 9, 2019 to March 8, 2020. The 25 car models analyzed were the top 25 highest selling vehicles in the U.S. in 2019 according to Kelley Blue Book.

For the purposes of this study, U.S. geographic regions were classified as follows. The Northeast included Maine, Massachusetts, Vermont, New Hampshire, New York, Connecticut, Rhode Island, New Jersey, Pennsylvania, Maryland, Delaware and D.C. The Midwest consisted of North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri, Wisconsin, Illinois, Indiana, Michigan and Ohio. The South included West Virginia, Virginia, Kentucky, North Carolina, South Carolina, Georgia, Florida, Tennessee, Louisiana, Mississippi, Alabama, Arkansas, Oklahoma and Texas. The West was made up of Alaska, Hawaii, Washington, Idaho, Montana, Oregon, Wyoming, California, Nevada, Utah, Colorado, Arizona, and New Mexico.

Michael Hoffmann is a Senior Research Analyst focused on insurance. He was previously a Technology Editor at The Economist Intelligence Unit and has had prior roles as an ETF and Equity Analyst focused on emerging technologies like artificial intelligence, cybersecurity and cloud computing.

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