University of Minnesota Crookston Business Management - Delaney Kohorst

by Joelle Yates

This interview is with Delaney Kohorst, a business management and marketing major (and humanities minor) expecting to graduate from the University of Minnesota Crookston in 2017. We recently spoke with her about her experience within her program and what she's planning to do with her professional future.

What influenced you to pursue a major in business?
My dad has a background in accounting, but I knew for sure I didn’t want to do that. The first marketing class I ever took was freshman year, and it was principles of marketing. I loved it right away. It definitely sparked my interest in the marketing field. 

What is your favorite class so far?
My favorite class so far has been Internet Marketing. I learned all about search engine optimization, online ads and the different ways businesses can utilize social media. I enjoyed being able to talk about social media in an academic setting, what millennial doesn’t? It can be so beneficial for a business.

What is unique about the nature of your major’s classes?
It is similar to majors here (at UMC) because across the board each major is hands-on, and you get real life experience. I think the business classes at UMC are unique compared to other colleges. In more than one class I have been able to work closely with actual businesses and companies. 

What are the best ways to network with your peers within your major?
All business majors are invited to join the Business Club on campus, better known as the ‘B-crew’. Both faculty and staff teamed up to make this initiative happen. It gives business students even more opportunities to learn about potential career paths. Events can consist of a small business owner coming and talking to us about how they got to where they are, or it can just be a meet and greet for business students.  B-crew events happen about two or three times a month and are held in different locations on campus. I think it is great to be able to communicate with peers, professors, and professionals outside of the classroom setting. A lot of the time the dialogue is student driven. We can ask questions that pertain specifically to our chosen career path or questions about the next step education and certification wise. I can’t wait to see the impact of B-crew and I’m glad I get to be a part of it my final two years at UMC. I have also been involved with the Crookston Student Association for the past three years which has created another channel to reach out to business students on campus. 

Have you participated in any internships?
Yes, I have participated in two internships. My first internship was last summer with the Fargo-Moorhead RedHawks Baseball Team. I was one of two Ticket Sales and Marketing Interns. Sports has always been a passion of mine, so when I saw the RedHawks booth at the UMC Winter Job and Internship Fair, I knew I had to stop and check it out. UMC’s resources definitely helped me receive that internship. It gave me the opportunity to talk with RedHawks representatives right here on campus. I loved my time with the RedHawks organization. Every day presented a new challenge and I was constantly learning on the job. My second internship is currently happening right now! I am the Development & Alumni Relations student assistant for UMC. I always wanted to spend a summer in Crookston, and realized towards the end of Spring semester 2016 that the following summer would be my last opportunity. I was talking to some amazing staff members and they recommended I check out the Development & Alumni Relations office. It worked out! Besides the job fair held on campus, there are many opportunities to attend job fairs around the state. UMC’s Career and Counseling Services sends emails in regards to the different opportunities for specific jobs and job fairs.

What are your future career plans and aspirations?
First and foremost, graduating from the University of Minnesota Crookston in May of 2017. From there, that’s a really good question. I plan on going to graduate school at some point for my MBA or Master’s in Marketing. I have been thinking a lot lately about possible career options, or ‘what I want to do with my life’. So far, I’ve decided I would like to work with people and have the opportunity to be creative every day. I’m not sure where those specifics will take me, but I’ll let you know when I know. My dream job would be a producer for Saturday Night Live. So if anyone has a connection to Lorne Michaels, could you forward this article to him? Please and thank you. 

What has been the most challenging aspect of this area of study, and was this something you had originally anticipated?
I think the most challenging part of marketing is that a plan can look great on paper, but then once it is applied it just doesn’t work. It is a challenge to make a brief phrase or image stick with a person. To cause them to feel a certain way or take action. It is not something I originally anticipated, but I love that aspect of it. Because we have all seen commercials or read something that stuck with us and to know that someone generated that feeling is really cool to me. 

What advice would you give someone else trying to break into this field?
I wouldn’t say I have “broken into the field” exactly but I think great college/life advice is to take advantage of every opportunity. All experiences, both good and bad, are helpful. Connections aren’t everything but they are definitely important. Even if a job or internship doesn’t necessarily interest you, you never know where it could lead.

Is there anything you wish you had known about this major ahead of time before choosing this career path?
Honestly, not really in regards to marketing or management. For college, yes. It is OK to not know what you want to do. It is completely acceptable (and highly encouraged) to take a bunch of different classes and to get involved in as many clubs and organizations as possible. A wise Tom Petty once said, “the work never ends, but college does.” Enjoy the friends you make and your time in college, it goes by faster than you think.  

How are you financing your education, and what are your most helpful online resources or tools?
I am financing my education through financial aid and whatever funds I can generate through working during the summer. Last school year, I was an RA on campus which helped immensely with the cost of school. I was fortunate enough to receive academic scholarships as well through UMC. My advice would be to apply for as many scholarships as possible both locally and nationally. 

What resources or information would you like to help you think about your career that you’re not currently getting?
The B-crew on campus is a great start to learning more about potential career paths, but I think access to more ‘higher profile’ professionals (national business leaders, CEOs) would be helpful. 

What is the best piece of advice related to your field of study that you have received?
My supervisor for the RedHawks, Michael Larson, always told us to “Be genuine in everything you do." This really stuck with me because it applies both to the business world and life in general. 

Delaney's Reading List:

  • Yes Please, by Amy Poehler -- I have always been a fan of Amy Poehler, so when her book came out I had to get it, and I’ve read it a ridiculous amount of times. The title of the book itself is one of my favorite parts. “Yes please sounds powerful and concise. It’s a response and a request.” I don’t think being a leader is about having it all together all the time. It is about helping a group of people achieve a common goal. Sometimes you have to talk a lot, sometimes your role is to sit back and listen. I highly recommend reading Yes Please if you haven’t already!

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